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AASHIRVAD ATTA ( Only item left in stock )

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Aashirvaad Atta, India’s No. 1 branded packaged atta (since 2002), is known for its high-quality, 100% Sampoorna (whole wheat) atta, containing 0% maida. It uses a 4-step advantage process to lock in nutrition. Key variants include Regular, Multigrain (6 grains, high fiber/protein), Select Sharbati, and Sugar Release Control. Amazon.in Amazon.in +4 Key Features: Aashirvaad Atta with Multigrains: Contains wheat, maize, soya, channa, oats, and psyllium husk; high fiber, aids digestion, keeps you full. Soft Rotis: Known for creating smooth, soft rotis. Health Focus: High in protein (~14.4g per 100g in multigrain) and nutrient-rich. Source: Sourced from traditional farmers, offering a natural and wholesome experience. Amazon.in Amazon.in +2 Available variants range from 1kg to 10kg, including specialized options like Sugar Release Control Atta (low glycemic index). Amazon.in Amazon.in +2

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Aashirvaad Atta is India's leading branded packaged whole wheat flour, known for its "4-Step Advantage" (sourcing, 3-step cleaning, traditional chakki grinding, and hygienic packaging). It is made from 100% pure wheat with no added maida, producing soft, fluffy rotis due to high water absorption.

Key Product Types & Features

Aashirvaad Shudh Chakki Atta: The flagship product, offering pure whole wheat flour for daily use.
Aashirvaad Select Sharbati Atta: Made from premium Sharbati wheat grains from Madhya Pradesh, known for a sweeter taste and softer texture.
Aashirvaad Atta with Multigrains
:
A blend of six grains (wheat, maize, soya, channa, oats, and psyllium husk) designed to be high in fiber.

Aashirvaad High Protein Atta: A blend of wheat, soya, channa, and oats providing higher protein content.

Aashirvaad Organic Atta: Certified organic flour made from wheat grown without pesticides or chemicals.

Product Attributes

Softness: Known for keeping rotis/chapattis softer for a longer duration.
Nutrition: Rich in natural dietary fibers and nutrients that aid in digestion.
Manufacturing: Uses traditional chakki grinding to ensure nutritional value is retained.

Nutritional Information (Per 100g - Typical)

Energy: ~340-363 kcal
Protein: ~10.5g - 10.6g
Dietary Fiber: ~10.8g - 13g
Fat: ~2.4g

Aashirvaad is a brand under ITC Limited, trusted for over 20 years.

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Aashirvaad Atta, launched in 2002 by ITC, is India's leading packaged whole wheat flour brand, renowned for its 3-step cleaning process and traditional Chakki grinding method. It offers 100% whole wheat with dietary fiber, 0% Maida, and produces softer rotis due to high water absorption.

Key Additional Information

Product Range: Includes Whole Wheat Atta, Select (MP Sharbati), Multigrains (six grains), Sugar Release Control, and High Protein Atta.
Nutritional Details (Approx. per 100g): 340-363 kcal, 10-12g protein, 10-13g dietary fiber, and 0% fat.
Sourcing & Production: Uses over 6,500 sourcing centers directly from farmers; wheat is sourced from Sehore (MP) for Select Atta.
Packaging & Availability: Available in 5kg and 10kg packs, utilizing PET poly for freshness.
Recent Innovations (2023): Expanded to include Atta with Millets, Millet Dosa, and Rava variants.
Specialty Options:
- Multigrain Atta: Mixture of wheat, soya, oats, psyllium husk, maize, and Bengal gram.
- Sugar Release Control Atta: Tailored for managing blood sugar levels, rich in fiber.
- High Protein Atta: High-protein blend containing soya and gram.

Aashirvaad has a wide, trusted presence in over 50 lakh households.