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AASHIRVAAD AATA ( Only 1 item left in stock )

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₹245

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Aashirvaad Atta, India's No. 1 branded packaged flour since 2002, provides 100% pure, 0% maida, whole wheat flour made via modern chakki-grinding for soft rotis. Popular for its health focus, it offers specialized options like High-Fiber Multigrain (6 grains) and Sugar Release Control, catering to over 1 Crore households. Aashirvaad Aashirvaad +4 Key Highlights:

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Aashirvaad Atta is India's leading packaged whole wheat flour, known for its 100% pure, unadulterated wheat composition with 0% maida. Using a 4-step cleaning and traditional Chakki-grinding process, it produces high-fiber, nutritious flour designed for high water absorption, resulting in soft and nutritious rotis.

Key Features and Varieties:

Aashirvaad Superior MP Atta: Sourced from Madhya Pradesh, this is the flagship product known for producing soft and fluffy rotis.
Aashirvaad Select Premium Sharbati Atta: Made from 100% Sharbati wheat, known for its golden color and slightly sweet taste.
Aashirvaad Atta with Multigrains
:
A blend of wheat, soya, Bengal gram, and oats for extra nutrition.

Aashirvaad Fortified Chakki Atta: Enriched with iron, folic acid, and vitamin B12.

Aashirvaad Gluten Free Flour: A special blend including Jowar and Ragi for those with gluten sensitivity.

Nutritional Highlights (Per 100g of Whole Wheat Atta):

Energy: ~340 kcal
Protein: ~10g+ (varies by variant)
Dietary Fiber: Promotes easy digestion and fullness.

Aashirvaad is owned by ITC Limited and is popular for its consistent quality and commitment to, as they say, "trust in every bite".

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aunched 2002) is India’s top packaged wheat flour brand, produced by ITC Ltd using 100% whole wheat with no preservatives or added maida. It is known for producing soft rotis due to high water absorption, using a 3-step cleaning process and traditional chakki grinding to retain nutrients, fibers, and natural taste.

Key Varieties and Nutritional Info (per 100g approx.):

Aashirvaad Whole Wheat Atta: 340-360 kcal, ~10-12g protein, 10-13g dietary fiber.
Aashirvaad Select Premium Sharbati Atta: Made from Sharbati wheat grains, known for a golden sheen, natural sweetness, and softer rotis.
Aashirvaad Atta with Multigrains: Blend of six grains (wheat, maize, soya, channa, oats, psyllium husk) designed for high fiber and protein.
Aashirvaad High Protein Atta: Blend of wheat, soya, channa, and oats, offering higher protein content.

Key Features:

No Maida & Preservatives: The atta claims to have no preservatives or added maida.
Nutritional Value: Natural source of fiber (10.4g per 100g).
Packaging: Available in various sizes, including 5KG and 10KG, aimed at retaining freshness.
Other Products: The brand also offers instant mixes (poha, upma), masalas, and dairy products like ghee and paneer (Aashirvaad Svasti).

Additional Information:

Water Absorption: The dough absorbs more water, resulting in softer rotis that stay soft longer.
Target Audience: Positioned for health-conscious families looking for traditional nutritional value in modern packaging.
Product Safety: The brand ensures high quality through rigorous cleaning and processing.