Bingo! Mad Angles MMM Masala is a widely popular, crunchy, and spicy triangle-shaped corn snack in India. Produced by ITC Limited, it is crafted with a unique blend of ingredients to deliver a satisfying, textured crunch alongside a bold and tangy masala flavor that appeals to all age groups.
Core Ingredients and Texture
Unlike traditional flat potato chips, Mad Angles feature a distinct formulation that relies on cereals and pulses. The base comprises a mixture of rice grits, degermed corn grits, and bengal gram grits. This unique blend of grains is what gives the chips their signature rigid, corrugated, and crispy structure. Following the frying or cooking process, each perfect triangle is coated with an aromatic, fiery masala seasoning that delivers a flavorful punch.
Nutritional Composition (Approximate Per 100 g)
- Energy: Approximately 478 kcal to 547 kcal
- Carbohydrates: Roughly 58 g to 70 g
- Total Fat: Ranges between 17 g and 32 g, largely dependent on the exact cooking batch and oil absorption
- Protein: 5 g to 8 g
- Sodium: Around 730 mg to 790 mg
- Note: Like most packaged savory snacks, they are calorie-dense, making them best suited for occasional, mindful indulgence rather than an everyday dietary staple.
Flavor Profile and Sensations
The "MMM Masala" variant is celebrated for its spicy, tangy, and slightly savory taste profile. The seasoning often includes a complex blend of dry spices, tamarind powder, onion and garlic powders, and curd powder, which provides a creamy tang to balance the heat. The uniquely folded geometric shape helps hold an optimal amount of seasoning, ensuring that every single bite bursts with flavor.
The 30 gm pack size is specifically designed for convenient, on-the-go snacking or personal portion control. It is a popular accompaniment during short breaks, movie-watching, or as a quick travel snack. Because it contains a blend of corn, rice, and grams, it pairs well with dips or can be crushed and sprinkled over other savory dishes like bhel or chaat for an added crunch.