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TATA SALT

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Launched in 1983 as India's first national branded iodized salt, Tata Salt revolutionized the market with vacuum-evaporated, hygienic salt, pioneering iodization. Marketed under the iconic tagline

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s India’s first national branded iodized salt, launched by Tata Consumer Products in 1983. It is a market-leading, vacuum-evaporated table salt known for its purity, being untouched by hand, and containing standardized iodine levels crucial for mental development and preventing iodine deficiency disorders.

Key Details About Tata Salt:

Technology: Manufactured using vacuum evaporation, ensuring high purity and hygiene.
Iodine Content: Contains the necessary amount of iodine (potassium iodate) to prevent deficiencies.
Brand Value: Often referred to as "Desh ka Namak" (Nation's Salt), it has been recognized as one of India's most trusted food brands, including being named "India's Most Desired Salt Brand in 2023"
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Key Ingredients: Edible common salt, potassium iodate, and anticaking agent (INS 536).

Varieties: While the flagship product is iodized vacuum salt, the brand also offers variants like Tata Salt Lite (low sodium), Tata Himalayan Rock Salt, and Tata Crystal Salt.

It is widely trusted and used in over 900 million households across India for cooking.

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Tata Salt, launched in 1983 by Tata Chemicals (now part of Tata Consumer Products), is India’s first branded, iodized salt, known for pioneering universal salt iodization to combat iodine deficiency disorders. It commands a significant market share in India, estimated around 17–25% or higher, and is recognized as one of India's most trusted brands.

Key Additional Information & Product Portfolio:

Production Technology: Manufactured using Vacuum Evaporation Technology, ensuring the salt is refined, white, free-flowing, and "untouched by hand".
Key Ingredients: Contains Edible Common Salt, Potassium Iodate (for iodine), and Anti-caking Agent (INS 536).
Product Variants:
- Tata Salt (Original): Iodized vacuum-evaporated salt.
- Tata Salt Lite: Low-sodium salt containing 15% lower sodium than ordinary salt, designed for managing hypertension.
- Tata Salt SuperLite: India’s first 30% low-sodium salt, aimed at health-conscious consumers.
- Tata Salt Plus: Iron-fortified salt (double-fortified) designed to fight iron-deficiency anemia.
- Tata Salt Immuno: Enriched with zinc and iodine to support immunity.
- Tata Himalayan Rock Salt: Natural pink salt containing minerals like calcium, potassium, and magnesium.
- Tata Salt Flavoritz: A range of flavoured salts (Lemon Coriander, Red Paprika, Onion Garlic) and black pepper powder.
Health Initiatives: The brand actively promotes iodine consumption for proper mental development in children.
Safety Standards: Many packaging centers for Tata Salt are HACCP (Hazard Analysis Critical Control Points) certified, ensuring quality standards.
Brand Reputation: It has consistently been ranked among the top 10 most trusted brands in India and often holds the position of "India's Most Desired Salt Brand".
Market Position: Tata Salt is produced in Mithapur, Gujarat, which is part of one of the largest integrated chemical complexes in the country.